Apple unveils long-awaited AirPods Max over-ear headphones with an eye-watering price tag of £549
Apple unveils long-awaited AirPods Max over-ear headphones with an eye-watering price tag of £549
- Apple’s over-ear headphones have been rumoured for more than a year
- They will be available to pre-order immediately but won’t ship until December 15
- They come in five different colours: space grey, silver, sky blue, green and pink
- Apple also announced its streaming app Fitness+ launches on December 14
Apple has unveiled its long-awaited over-ear headphones – the AirPods Max –which will go on sale on December 15 with an eye-watering price tag of £549 ($549).
The wireless headphones are based on the technology behind the popular in-ear AirPods, first released in December 2016, but are worn over the ears instead.
Apple says the headphones have active noise cancellation to block out unwanted sounds from outside, as well as spatial audio and ‘adaptive EQ’ – which automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear –for better quality.
They are available in five colours – space grey, silver, sky blue, green and pink.
The AirPods Max starting price of £549 ($549) puts them at a much higher price point than the rest of the line, with AirPods at £159 ($159) and AirPods Pro at £249 ($249).
Apple has also announced that its new Fitness+ streaming exercise service will launch on December 14. Subscriptions cost for £9.99 ($9.99) per month and include access to fitness videos for dance, core, yoga and ‘mindful cooldown’.
The wireless headphones are based on the technology behind the popular AirPods earphones first released in December 2016, but can be worn over the ears instead
Apple says the headphones have active noise cancellation to block out unwanted sound from outside, as well as spatial audio and adaptive EQ for better quality
Apple claims the new headphones deliver the ‘ultimate personal listening experience’ by combing custom acoustic design, with hardware and software.
At £549 this puts the Apple AirPods Max at the upper end of the price bracket for noise cancelling over-ear headphones.
In comparison, some of the top headphones on the market include the £349 ($349) Sony WH-1000XM4 and the £339 ($339) Sennheiser Momentum 3.
You can also pay £229 ($249) for the Microsoft Surface Headphones 2 and £159 ($179) for the Apple-owned Beats Studio 3.
AirPods Max require a device running iOS 14.3 or later, macOS Big Sur 11.1 or later, or watchOS 7.2 or later to operate and setup.
They are available in five colours – space grey, silver, sky blue, green and pink but won’t be shipping until December 15, with prices starting at £549
Apple claims the new headphones deliver the ‘ultimate personal listening experience’ by combing custom acoustic design, with hardware and software
‘AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design,’ said Greg Joswiak, Apple Senior VP of Worldwide Marketing.
‘With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,’ he added.
They include the H1 chip, which is featured in the newer generation versions of the AirPods and allows for a number of sensors and features within the device.
This includes automatic switching so users can ‘seamlessly move sound’ between the iPhone, iPad and Mac – as is already possible with the AirPods.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors and, like the original AirPods, can automatically pause the sound when you lift them away from your ears.
‘Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup,’ Apple said.
‘With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.’
Apple says the headphones have been designed and created with the best listening experience in mind – ‘from the canopy to the ear cushions’.
They come with a soft case that puts AirPods Max in an ultralow power state to preserve battery charge when not in use
They require a device running iOS14.3 or later, macOS Big Sur 11.1 or later and watchOS 7.2 or later to operate and setup
On your head will be a breathable knit mesh canopy, spanning the headband, designed to distribute weight and reduce on-head pressure.
The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes, according to the firm.
Each ear cup attaches to the headband through a mechanism that ‘balances and distributes ear cup pressure’, and allows it to independently pivot and rotate to fit the unique contours of a user’s head.
They are made from memory foam to create a better seal around the ear for ‘delivering immersive sound’.
There is also a ‘digital crown’ inspired by the one on the Apple Watch that can give more precise volume control, allow users to play, pause and skip tracks as well as activate Siri and answer phone calls.
‘AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard,’ Apple said in a press release.
AirPods Max use computational audio to deliver a high-quality listening experience, according to the company, using each of the 10 audio cores on the chip to make 9 billion operations per second.
Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear for more effective noise cancellation.
‘Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.’
You can also turn on a feature called ‘transparency mode’ that lets you listen in to the sound around you while also listening to music or audiobooks.
They also feature a technology called spatial audio that tracks head movement and keeps the sound anywhere in a space to deliver a more immersive, theatre-like experience, according to Apple.
Apple said the AirPods Max will offer battery life of up to 20 hours, and take two hours to fully recharge via a Lightning cable – although, as with the company’s latest iPhones, a power adaptor is not included.
They do, however, come with a soft Smart Case that puts AirPods Max in an ultralow power state to preserve battery charge when not in use.
Apple is also launching its new fitness streaming service – Fitness+. It will be available to subscribers from Monday December 14 at £9.99 per month.
Fitness+ brings studio-style workouts to iPhone, iPad, and Apple TV, ‘intelligently incorporating workout metrics from Apple Watch’ for a first-of-its-kind personalized and immersive experience users can complete wherever and whenever.
Each ear cup attaches to the headband through a ‘revolutionary mechanism that balances and distributes ear cup pressure’, and allows it to independently pivot and rotate to fit the unique contours of a user’s head
The other major announcement from Apple is the launch date of its new Fitness+ streaming exercise service – launching on December 14 and including fitness videos for dance, core, yoga, HIIT, treadmill, rowing and mindful cooldown
The workout types include High Intensity Interval Training (HIIT), Strength, Yoga, Dance, Core, Cycling, Treadmill (for running and walking), Rowing, and Mindful Cooldown, led by a expert trainers.
‘Being more active is one of the most important things we can do for our health, but we know choosing to work out can often be a challenge whether you’re very active or just getting started,’ said Jay Blahnik, Apple’s senior director of Fitness Technologies.
‘We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team — in a uniquely simple, easy-to-access way across Apple devices — to encourage our users to get fit and stay healthy.’
