Last chance saloons? It’s farewell to the Mondeo but there’s life left

239

View
comments

Ford’s recent announcement marked the end of the classic Mondeo and has led many to read the last rites over a whole class of cars – the traditional saloon.

The American giant is to cease production after nearly 30 years next spring, blaming changing fashions, the slump in saloon sales and the rise of family SUVs.

But is it curtains for saloon cars? Not yet, say supporters. With imagination, adaptation, and some tweaks to vocabulary, there’s life in the saloon car yet (even if some of the new top-notch cars actually come with a hatchback).

Meanwhile, there is one saloon that is very much bucking the trend: Tesla’s Model 3.  

Launched in 1993, the Mondeo was the car whose upwardly-mobile credentials spoke to an aspirational generation and led to the notion of Mondeo Man, and woman, which was identified by Tony Blair’s New Labour government.

In September 2006, I even revealed how Daniel Craig, in his first outing as James Bond in Casino Royale, was driving a Ford Mondeo; leading to the headline Bondeo Man. 

But in more recent years Mondeo – and the saloon in general – has been taken for granted and overlooked.

Even I was pleasantly reminded of the car’s quality when I took a new 2.0-litre hybrid ST Line for a long-overdue refresher spin this week.

 

One of those leading the charge to keep the saloon alive is Citroen’s new chief executive Vincent Cobée.

He says their new flagship C5X marks a significant evolution: ‘If any saloons are dying it’s because of a lack of creativity.

‘People like touring. We are recreating the saloon with practical elements of the SUV and estate that people like and want.’ 

Citroen’s latest flagship C5X goes on sale in the second half of this year priced from about £27,000 to £30,000. There will be petrol and plug-in hybrid (PHEV) versions, but no diesel.

The car is big and curvy and has increased ground clearance as well as a practical boot big enough to carry a washing machine.

The French car-maker says the striking new C5X is a practical and stylish fastback mix of saloon, SUV and estate that takes its inspiration from the large sweeping, aerodynamic and eye-catching Citroens of the mid-1950s, 1960s and 1970s such as the legendary DS. 

Peugeot has also continued the saloon tradition with its handsomely designed 508 ‘fastback’, which puts many premium rivals to shame in terms of looks and performance.

Prices start from £27,865 rising to £40,910 for the 225 hp GT Premium plug-in hybrid (PHEV).

But for added oomph, there’s now the spirited 355 hp 508 PSE (Peugeot Sport Engineered) which accelerates from rest to 62 mph in 5.2 seconds, but costs £53,995. 

A new Audi A4 – both in saloon and estate guise – is in the pipeline for 2023 with an all-electric four-wheel drive version and range-topping hybrid RS mooted.

BMW’s 3-series is the second best-selling BMW in the UK (just fractionally behind the 1-series) shifting about 20,000 a year. 

Tesla’s Model 3 electric car may be cutting edge, but it too keeps the saloon shape.

The Society of Motor Manufacturers and Traders (SMMT) has charted the decline of the traditional saloon over the past two decades.

Saloon car sales have plummeted from 292,242 in 2001 to 96,334 in 2020 — just a third of the level of 20 years ago.

The market share of saloon cars has halved from 11.88 per cent to 5.91 per cent over the same period.

By contrast, since 2010, sales of dual purpose cars such as crossovers and SUVs have almost quadrupled from 156,552 to 562,360 as life-styles and fashions have changed. 

But Professor David Bailey of Birmingham University’s Business School told me there are economic reasons why some saloons are managing successfully to hang on.

Many of the premium saloons, such as the BMW 3 and 5-series, Mercedes-Benz C-Class, Audi A4 and Jaguar XF and XE saloons, are company cars and used as a business tool.

Some car-makers, such as the giant Volkswagen Group, which encompasses Volkswagen, Audi, SEAT and Skoda, have managed it because they share their platforms achieving economies of scale and allowing for some cheaper saloon models to continue.

This is the case with VW’s Passat saloon priced from £27,600, with a ninth generation version given the green light from 2023 and expected to share its platform with the Skoda Superb.

By contrast, Professor Bailey noted that Ford did not really have a shared platform strategy for the Mondeo, so it was left more exposed.

‘There was an attempt with the Jaguar X-Type back in the days when Ford still owned Jaguar, but it did not prove a great success, he says.’

But leading car design expert Professor Dale Harrow, director and chair of the Royal College of Art’s Intelligent Mobility Design Centre believes saloon cars do and should have a future.

‘I think the saloon will bounce back,’ In the age of the SUV, crossover and off-roader, the saloon has been overlooked and neglected.

‘But I think there’s a lot of potential in the saloon. They can still be some of the most elegant and beautiful cars to design.’