Facebook’s founder attempted to undermine Frances Haugen in a 1,300-word post, but Zuckerberg’s own credibility is also in question
His main argument was that Haugen was taking Facebook’s research on its impact on children — among the tens of thousands of pages of internal documents and research she took before she left the company — out of context. In essence, he argued she cannot be trusted to properly portray the company’s findings, claiming she painted a “false picture of the company.”
But although Facebook employs many talented and diligent researchers, its top executive who cannot be trusted when it comes to sharing the work of those researchers with the public.
The report covered Facebook data for the second quarter of this year, and Facebook suggested it painted a rather rosy picture. “Many of the most-viewed pages focused on sharing content about pets, cooking, family,” Facebook said.
There was a catch. The research report focused on the second quarter of 2021 — but what about the first quarter? Had Facebook not gathered data and compiled a report for the first three months of 2021?
That a news article with clear potential to be reshared in a way that undermines the safety of vaccination would be one of the most popular pieces of content on Facebook amid a pandemic didn’t fit with the image the company’s executives are trying to project: that anti-vaccine sentiment isn’t running rampant on the platform and the company isn’t contributing to America’s vaccine hesitancy problem.
When the research eventually leaked to the Times, Facebook came clean, “We’re guilty of cleaning up our house a bit before we invited company,” said Andy Stone, a Facebook spokesperson.
Bringing in an auditor could be a welcome move, but when it comes to the company’s handling of its engagement reports earlier this year, the very blatant cherry-picking of what research to make public and what to hide raises the question: what else does Facebook know that it’s not telling us? And who is really creating a “false picture” of the company and its impact on society?
A low-level employee
Facebook’s other attempt to undermine the whistleblower was to portray Haugen as a low-level employee who doesn’t know what she is talking about. But that strategy appears to be backfiring, too.
After her testimony Tuesday, Facebook described Haugen as “a former product manager at Facebook who worked for the company for less than two years, had no direct reports, never attended a decision-point meeting with C-level executives.”
That prompted Chakrabati to respond on Twitter, “Well I was there for over 6 years, had numerous direct reports, and led many decision meetings with C-level execs, and I find the perspectives shared on the need for algorithmic regulation, research transparency, and independent oversight to be entirely valid for debate.”
Unfortunately for Facebook, Haugen is on to something.