Good Morning Britain loses 300,000 viewers after Piers Morgan quit

Good Morning Britain has lost 300,000 viewers since Piers Morgan quit the show on Tuesday.

The 55-year-old left the daytime series following backlash over comments he made following Meghan Markle‘s discussion about her mental health during an interview with Oprah Winfrey.

Good Morning Britain had managed to beat BBC Breakfast ratings for the first time in history with 1.89 million people tuning in to watch Piers and co-host Susanna Reid present the news.

But since the controversial host announced his permanent departure the show’s ratings plummeted to 1.7million before falling again to 1.4million. 

Good Morning Britain has lost 300,000 viewers since Piers Morgan quit the show on Tuesday

It comes after ITV’s share price dropped by 3.8 per cent after the controversial host quit, according to The Sun.

Meanwhile, signatures on three petitions calling for Piers to be reinstated on Good Morning Britain have reached more than 227,000. 

One petition, called ‘Bring Back Piers Morgan!‘, accused ITV of treating him ‘appallingly’ and has so far garnered 40,500 supporters. 

Another, ‘Keep Piers Morgan on GMB for his common sense approach to life‘, now has more than 140,376 signatures.

A third, which has been signed by more than 44,960 people, describes his departure as ‘an absolute farce’. 

The total number of signatures for the three polls is now more than 222,000.